Users will soon have a fresh option that allows them to reduce the quantity of AI-made videos appearing in their timelines. This move comes as the platform revealed that it currently hosts over 1 thousand million content made with AI.
Trial and Implementation
The new functionality is being tested over the following weeks before a full-scale release. This development aligns with a surge in AI content, driven by emerging AI video creators.
The Broader AI Trend
Recent reports that almost 10% of the fastest-growing video streams on another major platform only show AI-generated videos. A considerable share of this content is considered “AI slop”, a phrase for substandard, bulk-generated content that is typically nonsensical or surreal.
Our research shows that numerous viewers like content made with AI tools, from digital art to science explainers, and we intend to provide users the power to increase or decrease of that, based on their own preferences,” commented a company executive.
Scale of AI Content
TikTok shared that there are currently 1.3bn videos on its network labeled as AI-generated. Overall, over 100 million media items are uploaded to the platform every day, making AI-generated material a relatively small portion of its total content library.
User Control Features
Viewers will be in a position to reduce or increase the amount of AI-generated videos they see by using the “manage topic” feature in the application and picking “AI-generated content”. Other topics that can already be adjusted under the tool cover politics, clothing, cosmetics, and dance.
Content Labeling and Policies
TikTok’s rules oblige creators to label “realistic” artificially created content, and it prohibits malicious deepfakes of public figures or crisis events. Any authentic-looking AI video that is not labeled can be removed under its community policies.
In addition, the platform will now apply an artificially created tag to content produced via its proprietary AI systems, or identified by an industry-wide initiative for spotting content made by AI. This action is designed to help prevent users from seeking to bypass the tagging system.
Educational Initiatives
The company is also establishing a two million dollar AI literacy fund for experts and groups to develop educational content about ethical AI use. This initiative will support educational bodies dedicated to teaching computer science.
Moderation Strategy
TikTok has justified its moderation strategy, during debate over proposals to make redundant numerous safety staff in Britain. TikTok is set to eliminate a significant number of roles in its user protection division in London, with labor groups and internet security professionals voicing alarm that people are being substituted by AI moderation.
A trust and safety lead explained that staff-based oversight would still have a role, but artificial intelligence can shield workers by removing the most harmful content prior to it has to be seen by staff. TikTok stated a 76% decrease in shocking and graphic content handled by safety staff over the last 12 months due to the use of its automated systems.
It is vital to balance humans and technology to ensure user safety,” she said. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to limit contact with dangerous material as swiftly, which is where a lot of the machine support is making a difference work at speed.”
